We adapted the theme of the 2010 blockbuster Bollywood movie DABANGG, to create a campaign for Xoom.com money transfer to India. The campaign was bold with high Bollywood drama!

 

We created a character ‘Bulbul Robinhood Fundey’ (similar to the character from the movie Chulbul Robinhood Pandey), who fearlessly fought for justice and took the world of money transfer by storm...!